From our very first Strawberry Jam to our latest release, we’ve been infusing love and passion into everything created on the Beerenberg Family Farm for nearly 50 years. Here we share some of our favourite milestones.
Beerenberg expands with a major office/warehouse/factory development.
Beerenberg rebrand pays off.
In 2013 the business undertakes a major rebranding to herald our quality and authenticity in provenance.
The rebrand quickly pays off with total domestic sales increasing significantly, the strongest increases in demand being from New South Wales, Victoria and Queensland. This is a major breakthrough in the family business’ efforts to become a truly national brand.
Jams all round!
Beerenberg expands their range and moves into major and independent supermarkets across Australia.
New product development goes into full swing now, particularly in the condiments and dressings categories.
Sixth generation Anthony and Robert Paech take on senior positions in the family business.
Inspired by the heritage green with gold trim of the famous Princes St bridge in Melbourne, Grant introduces a more premium look to the retail range.
Business goes from strength to strength and in 1999, Grant and Carol pass ‘Grandma’s pan’ over to their sons – the sixth generation to be involved. Robert becomes Farm Manager, while Anthony becomes Managing Director.
A new purpose-built shop and factory is constructed on the property.
Beerenberg introduce new varieties of jams, sauces, chutneys and pickled onions.
The Paechs start to make strawberry jam.
All of these fresh strawberries allow for the best idea of all, the introduction of strawberry jam. Cooked in the Paech family kitchen and complete with handmade labels, these pots of jam are ripe for sale.
They just need a name. Over to Grant, who, with help from a friend, cooks up the name Beerenberg, meaning ‘Berry Hill’ in German. The iconic brand is born.
Grant and Carol Paech inherit the farm and start growing strawberries.
Five generations later, Grant and Carol Paech inherit the farm and diversify by planting a strawberry crop on the fertile pastures.
Enterprising from the start, Grant begins to sell strawberries from a roadside tin shed he’s built. He quickly progresses to the back of a wooden cart and later to a Dodge truck in Adelaide’s East End Market.
The Paechs journey from Prussia and settle in the Adelaide Hills.
The journey begins when Johann George and Anna Rosina Paech sail with their five children from Prussia to South Australia.
Together with 52 other Lutheran families, they establish a village in the Adelaide Hills, Hahndorf, naming it after their ship’s captain. It’s here that they work the land as subsistence farmers, using their skills to produce fruit, vegetables and livestock.