We make 100% Real Jam

You may have noticed that several brands market their “jams” as having no cane sugar. Will you also notice that they are not called jam, they are called “spreadable fruit” as they are not allowed to be called jam in Australia. Jam has a defined standard in the regulations for Food Standards Australia and New Zealand (FSANZ) Food Standards Code. “Spreadable fruit” can be anything.

These spreads typically use either grape or pear juice concentrate to fill and sweeten the product. This is a commodity traded on the world market and it is commonly used because it is cheaper than sugar. It is also much cheaper for manufacturers to import the concentrate than to buy it in Australia.

Some people may interpret “no cane sugar” to mean there is no sugar in the product. These fruit juice fillers are actually high in sugars, in fact the energy yield per 100g of the final product is close to a real jam like ours. The concentrate can be stripped down or denatured when it is manufactured so the flavour is neutralised and it doesn’t overpower the fruit.